ASVOFF 2011

Since its launch in 2008, A Shaded View on Fashion Film (ASVOFF) has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented, and for challenging the conventional parameters of film. At this year's event in Paris, Crane.tv spoke to ASVOFF founder and director Diane Pernet about the intersection between fashion and film and why runway shows feel so last century. www.ashadedviewonfashionfilm.com