A humble man with an impressive repertoire, Alber Elbaz needs little introduction. Since joining Lanvin as creative director in 2001, the Moroccan-born Israeli designer has turned the French fashion house into a coveted label. His recent S/S 2012 show in Paris was effortlessly chic and celebrated the urban woman in true Elbaz spirit. Crane.tv spoke to the designer in the lead up to Paris Fashion week to hear about his approach to fashion, what he believes its role is in the world today and why it's important for him to remember where he came from. www.lanvin.com