Topman & Lee Broom

Topman rolls out its Personal Shopping Suite at its flagship Oxford Circus store in their quest to enhance men's shopping experience and push them to experiment with S/S 11 trends, such as colour blocking and skinny-fit pastels. The luxurious space, designed by Lee Broom references a traditional gentleman's club with a modern twist and features an Xbox and a minibar. Address: 400 Oxford Street, Greater London, W1A 1AB, www.topman.com